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WHO WE ARE

Blue Rabbit Digital is a Facebook and Instagram advertising agency, focusing solely on planning and implementing strategic advertising campaigns to increase awareness, broaden customer bases and drive sales.


We take a proven strategic and data driven approach to paid Facebook and Instagram advertising, helping our clients to effectively communicate with their unique target market to grow their brand and generate sales. We steer our clients away from ineffective and costly social media advertising methods such as Boosted posts, focusing our attention and resources on achieving optimised results using planned, multiphase campaigns.


We build brands by generating awareness, engagement and revenue for our clients, using impactful, cost effective and proven ROI strategies. We are passionate about using this platform to help businesses grow and compete in the most effective way possible.

WHAT WE DO

Inspire and Engage

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INDUSTRY SPECIFIC KNOWLEDGE

Each Industry Is Different

One size does not fit all when it comes to Facebook and Instagram advertising. Based on our experience from working within a broad spectrum of industries, we have developed an understanding of what works best and have formulated time-tested methods for different industries and businesses.

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IN-DEPTH ANAYLSIS

Ad Metrics Are Key

Developing an effective advertising strategy for Facebook and Instagram requires detailed analysis of a variety of in-depth data metrics to identify key behavioural patterns. Using tools such as the Facebook Pixel tracking code, we dive deep into the analytics behind our clients’ websites and social media platforms in order to gain a holistic understanding of the audience.

 

Utilising key data metrics along with an in-depth psychological analysis of the target audience, we are able to create strategies and develop content that speaks directly to the consumer.  Our ROI data-driven approach to this process allows us to formulate accurate and optimized campaigns that meet both the objective and subjective elements of a successful advertising campaign.

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ROI FOCUSED STRATEGIES

Begin With The End In Mind

Our ad campaign strategies adhere to one golden rule: maximise return on investment. We develop proven marketing strategies and processes centred around the principle of profitability, ensuring our clients receive the most value out of their campaigns. By targeting the right consumers at the right time using customised, ROI focused sales and marketing funnels, we are able to minimise ad spend, while maximising profitability.

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DAILY OPTIMISATION

Real-time Advertising. Real-time Management

Every aspect of Facebook and Instagram advertising happens in real-time. Ensuring consistent and optimised delivery of an ad to the right people requires daily management and is a vital element to the success of the campaign as a whole. In order to achieve the best results possible for our clients, we monitor ads on a daily basis and don’t limit our services to set number of changes or alterations to an ad campaign.

 
 

Who We Work With

CONNECT WITH US

Cape Town, South Africa

+27 72 102 1912

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