Frequently Asked Questions

Here are some of the questions we are asked most often.

Feel free to get in touch on info@bluerabbitdigital.com if your question hasn’t been answered below!

FAQ: Meta and Google Ads

  • Meta ads are part of comprehensive advertising campaigns set up in Meta Business Manager, offering advanced targeting, optimization, and creative capabilities. In contrast, Boosted/Promoted posts are simpler and offer limited features.

  • Running ads on both platforms is advisable for most businesses. Google ads target users actively searching for related products or services, capturing high-quality leads. Meta ads reach users based on their interests, creating demand and increasing brand awareness.

  • We manage ads through the client's ad accounts, ensuring transparency and direct access to performance metrics for the client. This also ensures that all assets and metrics are the clients’ property.

  • The ads are set up in Facebook Business Manager which is linked to your Facebook account as well as your Instagram account. The ads will appear on both platforms simultaneously unless we actively choose to only run the ads on one platform. Facebook’s algorithm will decide which platform to deliver the ad to a specific person based on their previous online behaviour. In our experience, we have found that these results can be very interesting! In some cases, audiences were more engaging on Instagram but showed that they were more likely to purchase/sign up/enquire on Facebook. It’s best to leave it up to the algorithm to decide unless there is a specific reason why we should exclude one of the platforms.

  • It really depends on the overall strategy for the ad campaign and what your business goals are. We aim to align those two aspects to determine the best time period for each campaign, allowing our clients to see the results they need to achieve within the most realistic time frame. Minimum time periods for campaigns across all platforms is 30 days to see results however, it is recommended to commit to/budget for at least 3 months of paid ads to allow time for testing and optimization.

  • We require our clients to link their credit cards to the payment portal on their Meta and Google ad accounts. Ad spend will be charged to your credit card in increments throughout the campaign.

FAQ: Agency Services

  • We monitor our clients Meta and Google ads on a daily basis. Due to the nature of digital advertising, anything can change at any point and trends can be identified relatively quickly. It’s important that we stay ahead of those changes and identify those trends as quickly as possible to ensure that our client’s marketing budgets are being spent on delivering ads to the right people. Giving paid ads the time and attention they require to fully optimize the results is one of the reasons why we chose to focus solely on this aspect of digital marketing.

  • Our clients own the creative assets. We require our clients to provide us with the creatives which will be used in the Meta and/or Google ad campaigns. We advise on what the creative should look like and what format it should be in as this aspect plays an extremely important role in the overall success of a campaign and must fit within the overall campaign strategy. In the event that a client would prefer us to arrange the creative, we would be more than happy to collaborate with an independent graphic designer and illustrator such as Lovely Sundays Studio who produces amazing designs or a videographer to design and produce the final creative for the social media or Google ads.

  • We provide a top-line report half way through the campaign over email, detailing the main metrics and our comments on how the campaign is performing overall. At the end of each campaign, we provide an in-depth report showing who interacted with the ads and your website, the audience's behavior on your website after clicking on the ads, mobile vs desktop metrics and so much more with comments and recommendations. We are also available throughout each campaign to answer any questions you have regarding the performance of the campaign. We are available for regular check-ins and calls throughout the month.

  • No, we allow our clients the flexibility that comes with not signing a retainer. We can provide a short or long term paid ads strategy depending on what the client requires but our clients are not legally bound to us in anyway. Our relationship with our clients is built on trust and transparency.

  • The success of a Meta and Google ad campaign relies heavily on the performance and user experience of a website. If a website is difficult to navigate, unclear in its messaging, uses poor quality images and takes too long to load, the money spent on attracting website visitors via Meta and Google have almost no value. We are happy to assess and provide feedback on any changes that should be made to your website or landing page ahead of a Meta and/or Google ad campaign.

FAQ: Marketing Automations/CRM

  • Yes, there is a once-off set up fee which is dependent on the complexity of the set up.

  • Our platform is uniquely tailored for small to medium-sized businesses, offering a comprehensive suite of features from messaging to automated bookings. It's designed not only to manage but also to grow your customer base, effortlessly.

  • Our platform is designed with user-friendliness in mind. The intuitive dashboard and drag-and-drop functionalities ensure everyone can utilize it with ease. We also provide dedicated support, including one-on-one Zoom sessions, to ensure a seamless management and control over the dashboard.

  • Our Reputation Management tool seamlessly connects with major platforms, allowing for instant feedback and online reviews. It's automated, providing invaluable social proof and showcasing the quality of your services and products to potential customers.

  • Absolutely! Our platform is built for flexibility, allowing for the integration of various tools and platforms you may already be utilizing, ensuring a consolidated and efficient view of all your operations.

  • Our platform consolidates the functionalities of numerous other services, simplifying your workflow. By transitioning to our solution, you can reduce costs and inefficiencies tied to managing multiple systems. Everything from messaging and bookings to reputation management is conveniently housed in one place.

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